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Ever wondered where Nike’s iconic Swoosh logo comes from? Find out now: | Highsnobiety
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Ever wondered where Nike’s iconic Swoosh logo comes from? Find out now: | Highsnobiety
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FacebookHighsnobiety
The Rise and Fall of Swoosh Logos
The Rise and Fall of Swoosh Logos
May 23, 2021
theawesomer.com
In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
1:14
In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
290.9K views10 months ago
FacebookHistory In Pictures
Nike Logo Evolution and History - The $35 Swoosh - Famous Logos
Nike Logo Evolution and History - The $35 Swoosh - Famous Logos
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thelogocreative.co.uk
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AccessPlugged on Instagram: "The story of the Nike Swoosh is one of those legendary moments in business history where something that started tiny turned into everything. Back in 1971, Nike co-founder Phil Knight — still building what would become a global brand — asked a graphic design student named Carolyn Davidson at Portland State University to create a logo for his new shoe company. Davidson wasn’t hired as a big creative director or paid millions; she charged just $35 for the work after abo
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AK DAN on Instagram: "Ever wondered how the iconic Nike Swoosh was designed? 👟 Here’s the real story behind the logo and why it represents motion, victory, and speed. Swipe into the history of the most famous logo in the world.⚡ #akdan #brandidentity #brandstrategy #visualidentity #Nike #LogoDesign #Swoosh #BrandingMyths #DesignBreakdown"
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