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Inside the PABST BREWING FACTORY: How Milwaukee Lost America's Beer
In 1996, Pabst Brewing Company closed its Milwaukee brewery after 152 years. Over 1,000 workers lost their jobs. Milwaukee lost its identity as Beer Capital of America. And Pabst Blue Ribbon became a zombie brand—still sold in stores, but no longer brewed by the company that made it famous. This is the complete story of how Pabst went from ...
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