This hair dye actually changes color based on the temperature
This hair dye actually changes color based on the temperature
Mar 2, 2017
BUSINESS INSIDERRob Ludacer
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The brand The Unseen has released Colour Alchemy, "the world's first holographic temporary hair colour," which changes color when exposed to heat. Producer Nico Reyes tests the dye on her hair in two different ways, straight and curly, to see if the temporary dye actually does shift color and is easy to apply and easy to remove. | Insider Beauty
4:28
The brand The Unseen has released Colour Alchemy, "the world's first holographic temporary hair colour," which changes color when exposed to heat. Producer Nico Reyes tests the dye on her hair in two different ways, straight and curly, to see if the temporary dye actually does shift color and is easy to apply and easy to remove. | Insider Beauty
377.2K viewsSep 26, 2022
FacebookInsider Beauty
🚨 This incredible color-changing hair dye is like a mood ring for your hair. 🚨 More cool styles: http://bit.ly/2woZyRV | Cosmopolitan
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🚨 This incredible color-changing hair dye is like a mood ring for your hair. 🚨 More cool styles: http://bit.ly/2woZyRV | Cosmopolitan
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FacebookCosmopolitan
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education. on Instagram: "The post features a salon demonstration of thermochromic hair dye, where green underlights instantly turn yellow when heated by a flat iron above 77°F, using reversible leuco dyes for a temporary color shift. Posted by @tutatutitu on November 25, 2025, it exploded to 4.8 million views in under 24 hours, fueled by shares in beauty communities and comparisons to brands like Punky Colour's heat-reactive lines. Replies mix awe with concerns over hair damage, supported by de
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