Bunty from an old Lifebuoy ad on handwashing goes ‘viral’ amid Coronavirus crisis
Bunty from an old Lifebuoy ad on handwashing goes ‘viral’ amid Co…
Mar 20, 2020
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Finding Good Ads | Marketing | Advertising on Instagram: "The 90s Lifebuoy Gold “I Don’t Care” ad became iconic for its bold, youth-centric message. In the commercial, a teenage girl shrugs off teasing about her skin and confidently says, “I don’t care,” after using the soap, signalling a shift from Lifebuoy’s usual germ only messaging to a more modern “skin care + confidence” pitch. It marked a major repositioning for the brand, making Lifebuoy feel fresher and more relatable to a younger audie
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