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  1. What is Design Research? — updated 2025 | IxDF

    3 days ago · Design research is the practice of gaining insights by observing users and understanding industry and market shifts.

  2. What is Market Research? — updated 2025 | IxDF

    Market research is the practice of gathering insights into customer preferences, buying behavior, and competitive landscape. In UX (user experience) design, researchers apply it to guide …

  3. What is Web Design? | IxDF

    A web designer works on a website's appearance, layout, and, in some cases, content. Appearance relates to the colors, typography, and images used. Layout refers to how …

  4. User Research: What It Is and Why You Should Do It

    User research is an essential part of UX design. Unless we understand who we are designing for and why, how can we even know what to create or where to begin? Depending on your …

  5. What are User Interviews? — updated 2025 | IxDF

    Discover the strengths of user interviews in user and design research. Learn what a user interview is and delve into its types of applications.

  6. The Secret to Success? Understanding People—How to Use …

    May 5, 2025 · References and Where to Learn More Want to know more about personas and how to use them effectively? Personas and User Research: Design Products and Services People …

  7. What is Branding in UX Design? — updated 2025 | IxDF

    2 days ago · Branding in user experience design (UX design) is the process to create a unique and cohesive identity for a product or service to resonate with users.

  8. What is User Research? — updated 2025 | IxDF - The Interaction …

    User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to make the best designs. User researchers use …

  9. What is Eye Tracking in UX Design? — updated 2025 | IxDF

    How to Understand Eye Tracking and Its Relevance in UX Design Eye tracking is a useful technique in usability testing and user research. It offers a detailed real-time view of user …

  10. What is UX Research? | IxDF - The Interaction Design Foundation

    What is UX Research? UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. UX researchers …