Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems …

Every fishing lure made by Rapala swims with perfection right out of the box. This unwavering dedication to quality is the reason more world record fish have been caught on a Rapala lure than any other brand.

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a …

Shop Rapala®’s collection of fishing knives including high quality fillet knives, hunting knives and kitchen knives, plus knife accessories.

CrushCity™ is the collaboration of Rapala® and Jacob Wheeler to create what Wheeler calls “the soft baits I need to win tournaments.” Smart Injection Technology™ Combines Custom Combinations of …

May 17, 2022 · The legend of the Original Floating Rapala began back in 1936 when Lauri Rapala, a Finnish fisherman, carved his first homemade fishing lure. Every day, around the world, on lakes, …

Clothing Rapala Clothing Proudly proclaim your allegiance to the world’s favorite fishing brand with these premium quality shirts and caps. Outfit yourself for ice fishing with our technical jackets, bibs, …

Rapala fishing lures help you reel in a bigger and better catch in saltwater and freshwater environments. Browse our carefully crafted products, including our crankbaits, jerkbaits, fishing jigs and topwater …

Shop fishing gear on sale online at Rapala®. You'll find all the supplies, tools, and gear needed to get the job done out on the water.

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales …