Why brands need to stop treating sound as a backing track

The fix is simple. Stop treating audio as a backing track. Bring it into the creative process from minute one. Choosing music ...
Creative Review

Tesco Finest Fish packaging by Jones Knowles Ritchie

This project has been selected in the Design – Packaging category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity Canned fish isn’t terribly exciting; it’s the sort ...
Investopedia

Brand Management: How It Works, Key Benefits, and Real-Life Examples

Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Thomas J Catalano is a CFP and ...