A global hunt for ube, whose signature violet hue has taken over social media, is upending a precarious supply chain in Asia.

Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason.

The ascent of ube has little to do with the purple yam’s taste or Filipino origins. It’s the color, flavor experts say.

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. You've seen it everywhere — ube ...

CEBU CITY, Philippines—If you have been on TikTok or Instagram lately, then you have definitely seen that bright, almost ...

A purple reign is taking root across the globe, from coffee shops in New York to bakeries in Sydney and beauty retailers in ...

Ube is a purple yam native to Southeast Asia whose glimmering purple center, mild, sweet flavor, and coconut-like aroma have made it a popular ingredient in traditional Filipino sweets. Across the U.S ...

Add Yahoo as a preferred source to see more of our stories on Google. As a kid who grew up in the Midwest, my personal experience with ube is limited. So I turned to Abi Balingat, Filipino American ...

Ube, the bright-purple, viral Filipino yam, is already seeing such popularity that farmers are struggling to keep up with ...

As the emerald reign of the clean girl latte fades into saturation, a vibrant Filipino staple is transforming the global palate and the digital landscape.