Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

The insane Crazy Craving was the nonsensical mascot for Honeycomb in the 1990s. One of the best parts about eating breakfast as a kid was staring at the cereal box—there were games on the back and a ...

A 2-year-old Holland Lop rabbit from Houston landed on a cereal box this week. The bunny, named Cinnabun, was chosen from more than 7,500 entrants to replace the cartoon Trix Rabbit on the popular ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.