As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...
I visited Unibet Rose Rockets, a newly SRAM-equipped team for this year at Opening Weekend, to learn about the support that the brand's race technicians provide to the squads and mechanics that work ...
The tech-regulation battle between SRAM and the UCI has escalated into one of the surprising storylines of the season. At the heart of the fight is gearing… too much gearing. The UCI’s plan is to ...
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