Many people have experienced pareidolia without realizing it. It's the phenomenon where the brain sees or hears something of ...

Scroll down for a transcription of this episode. What happens when imagination meets perception, and ordinary objects come alive? We explore the science of pareidolia. Summary: Our minds are wired to ...

Have you ever looked at the front of a car and thought it looked like it was smiling? Or spotted a face in a piece of toast or a cloud? This strange yet common experience isn’t your imagination ...

It’s called Pareidolia (Pair-Ed-Do-Leah) — Greek for “beyond the image” — a phenomenon where the mind perceives a familiar pattern where there isn’t one, according to Vox, which reports the brain does ...