I'm a big fan of brevity. So, in that spirit, I’ll save you the 250 words I usually spend on a blog and make two quick points about sales objections: An objection is a request for information. Price ...

Forbes contributors publish independent expert analyses and insights. Skilled marketers must proactively address customer objections in their content to win sales. Employ "fearless marketing" by ...

Not all price objections occur in the bidding process. A long-time customer calls you. As you look at the Caller ID, you smile. But that smile quickly fades as you pick up the phone and hear, “We need ...