Many members of Generation Z now have kids. Yes, you read that right. The oldest Gen Zers are 26 years old. Many have jobs and families. Should marketers look at them the same way as millennials?

Studies will reveal that the way people act or behave is ruled 80 percent of the time by emotion and 20 percent by reason. Ask a marketer, and in all likelihood, he will agree that customers don’t ...

Sometimes we stumble across books, movies, or articles that suddenly, with crystal clarity, explain some aspect of our world. Malcolm Gladwell's books do this for me, as does Jay Carter's Nasty People ...

A Chinese TV show based on Lovemarks, the branding philosophy developed by Saatchi & Saatchi Worldwide CEO Kevin Roberts, has gone to air in a nine-part series produced in collaboration with iCable ...

MANILA, Philippines - These are truly interesting times for global consumerism. In the telecommunications arena, for instance, we are amid an endless and sometimes vitriolic debate between iPhone and ...