In traditional media environments, the main type of control available to consumers is to alter their own opinions and judgments or to approach or avoid the mass media message. Most research in the ...

There is a concept in the psychological literature known as locus of control that is unfamiliar to most people, even though, once defined, is commonly understood. Locus of control is an individual’s ...

In 1954, psychologist Julian B. Rotter proposed the concept of locus of control. He said it contained two ends of a continuum. On one end of the continuum is the internal locus of control. On the ...

American psychologist Julian Rotter developed the concept of "locus of control" in the 1950s, describing it as "the degree to which a person perceives an outcome as being contingent on their own ...

Whether to continue to exploit a source of reward, or to search for a new one of potentially greater value, is a fundamental and underconstrained decision. Recent computational studies of this ...

I was a college kid once, a long, long time ago. I think I was a freshman or sophomore when I took Psychology 101. I remember learning about a theory of personality called locus of control. This ...