Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

From participating in local events to partnering with other local, non-competitor businesses, these are some of the ways to increase brand awareness on a budget. Being active on social media can also ...

Jonas Tahlin, CEO of Absolut Elyx and CMO of Pernod Ricard USA, talks about the thought process behind Absolut’s luxury vodka brand and how today’s brands are tapping into the emotions of consumers in ...

One of the most exciting PR approaches today is thought leadership. By showcasing their expertise, thought leaders establish themselves as authoritative and trustworthy sources in their industry. Some ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip. As humans, we pay attention to stories because ...

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include product look, price, etc. Brand management is a function of ...

With clients operating in the B2C and B2B landscapes, Virginie Regis, group marketing and communications director and member of the Group Executive Committee at Capgemini, knows better than most that ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...