Thin, lifted eyeliner and wispy lashes help open the eyes, while heavy liner, low crease placement, and thick lashes can ...

Professional makeup artist and founder of makeup brand Sweed, Gabriella Elio, has broken down the most common eye shapes and ...

Makeup artist Erica Taylor demonstrates how to modernize your glam erica taylor/Tiktok Friends. Gen Z is knocking at the door with more beauty advice (and coming for your makeup routine). That's right ...

We love to test out the latest eye shadow trends, but not every tutorial will result in the same final look on every eye shape. Eye shadow for hooded eyes, for example, can come with some unique ...

You can never go wrong with a warm-toned eyeshadow like this one. Boasting a mix of high-pigment mattes and shimmers, this palette has everything you need to create an eye look with just one product.

There are a number of factors to consider when searching for a cream eyeshadow. First of all, there's the finish. Do you want ...

What's the ultimate makeup cheat code? Allowing your eye color to dictate which eyeshadows to choose. Color theory makes the process of finding complementary tones simple: Hues on opposite sides of ...

As a beauty editor at Women’s Health, I’m constantly testing new skincare and makeup products. Sometimes, it's isn't pretty: I once tested an eyelash serum that made my left eye irritated, red, and a ...

Trim lashes from the outer edge, not the inner. Let lash glue go tacky before applying – this gives more control. Press the ...