Add Yahoo as a preferred source to see more of our stories on Google. Now, the popular Japanese candy brand Hi-Chew has taken the American candy market by storm thanks to its chewy texture and ...

Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing. The new ...

HI-CHEW®, the immensely fruity, intensely chewy candy, is hopping into spring with a limited-time release: HI-CHEW® Easter Mystery Mix. This festive mix features three fan-favorite flavors and one all ...

Hi-Chew is ready to conjure up a big debate this spooky season–and it has nothing to do with the early release of its Halloween exclusives. This season, the iconic candy brand is offering fans a brand ...

IRVINE, Calif., Feb. 4, 2025 /PRNewswire/ — Today, HI-CHEW ®, the immensely fruity, intensely chewy candy, unveils its engaging new digital commercial, Worlds of Flavor. This nationwide campaign takes ...

Building on Hi-Chew's successful Fortnite integration last year, this new collaboration is again powered by Super League (Nasdaq: SLE), a global leader in delivering immersive experiences across the ...

One of Japan’s oldest candy companies, with its U.S. base in Irvine, plans to more than double domestic sales in the next seven years with new product offerings and further efforts to expand ...

Japanese candy brand HI-CHEW launched a direct-to-consumer (DTC) website as part of a broader strategy to appeal to Gen Z consumers, Joanne Hsu, senior brand marketing manager at Morinaga America, ...

Menchie’s Frozen Yogurt is kicking off June’s National Candy Month with a sweet collab to attract yogurt and candy lovers alike. The approximately 540-unit yogurt chain has joined with Japanese candy ...

At their best, games are a getaway. Whether it’s a detailed 3D realm or just an immersive puzzle, they take your mind off the real world and transport you to somewhere with new rules and new realities ...

HI-CHEW announced a new immersive integration with game Fortnite. Building on HI-CHEW’s Fortnite integration last year, this new collaboration is again powered by Super League. HI-CHEW branded ...

The brand’s latest commercial dares audiences to explore the uniquely different, fruity, juicy, chewy candy like never before. IRVINE, Calif., Feb. 4, 2025 /PRNewswire/ — Today, HI-CHEW ®, the ...