James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

Glaser died on Friday, his 91st birthday. As a communication specialist, I’ve been intrigued by Glaser’s logo for years. It’s simple and puzzling. In Glaser’s words, it “informs and delights.” The ...

Founded in 1971, Southwest Airlines’ first logo was a friendly heart emblazoned in a set of pilot wings, representing the airline’s home airport of Dallas Love Field. But in 1998, Southwest replaced ...

Opinions expressed by Entrepreneur contributors are their own. I know we see literally hundreds of them all throughout the day, but what exactly is a logo? I’m betting most wouldn’t be able to answer ...