Sony's Hawk-Eye tech is an impressive feat of camera technology that changed the NFL this year, but there's still one thing ...

Along with Sony’s new coach’s headsets, Sony's technologies capture every angle and split‑second decision of the NFL’s ...

Virtual first down measurements debuted this season. The post NFL Wants ‘Hardest Problem in Sports’ Solved by 2030 appeared ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

At the Madrid Masters in April, top seed Alexander Zverev was given a warning for unsportsmanlike behaviour. His offence was to take out his phone and snap a picture of a clear ball mark in the clay ...

The league revealed ahead of the season that it would be modernizing and increasing its use of technology, as the finale ...

The NFL will replace the chain gang with a virtual measuring system starting in the 2025 season. The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used ...

Sony Group's technology will have its largest presence yet at Super Bowl LX. The company is debuting NFL Coach's Headsets and ...