Picture this… you’re working on finalizing the strategy for a new digital campaign meant to launch in four weeks. You have a whole team of content creators, designers, and web developers — and setting ...

Campaign marketing by its very nature is based on the timeframe of the seller, not the buyer. It operates according to an internally-driven timeline and is aligned to standard “feel good” metrics such ...

The necessity of flow originated with our customers. After working with lead gen marketers on one-off campaigns, it became clear that their sales teams needed nurtured leads, the kind that engaged at ...