Just how much value does Ferrari's logo add to a product? Hasselblad's latest announcement seems to answer that and we're not sure if it reflects well on either brand. The EUR13,995 (US$18,531) ...

Several studies have been made over the years, reportedly proving that Ferrari is one of the most powerful brands in the world in terms of recognition and significance. It’s right up there with Apple, ...

Italian luxury carmaker Ferrari has lost a branding dispute in Malaysia after the High Court ruled that a local energy drink company’s logo featuring rearing horses was not confusingly similar to ...

There are plenty of car brand logos with hidden meanings, but the reason why Porsche and Ferrari both use a horse as their logo boils down to their individual histories, not branding strategy. Even ...

Italian automaker Ferrari is finally setting the record straight on its famous prancing pony logo. The company recently released a video that chronicles the logo’s evolution throughout history, ...

If you described a carmaker's logo that has a yellow shield with a prancing horse on it, I think it's a pretty safe bet that anyone would think you were describing Ferrari's logo, because, well, ...

Ferrari have finally proceeded to changing their Formula One logo, as a result of the controversy regarding their current one. As reported by several media earlier this year, there were some concerns ...

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.

Three-quarters of a century ago, Enzo Ferrari opened his first automotive factory. Since that time, Maranello has always been known for the house of the prancing horse. Now, the brand is celebrating ...