Just how much value does Ferrari's logo add to a product? Hasselblad's latest announcement seems to answer that and we're not sure if it reflects well on either brand. The EUR13,995 (US$18,531) ...

Several studies have been made over the years, reportedly proving that Ferrari is one of the most powerful brands in the world in terms of recognition and significance. It’s right up there with Apple, ...

Italian luxury carmaker Ferrari has lost a branding dispute in Malaysia after the High Court ruled that a local energy drink company’s logo featuring rearing horses was not confusingly similar to ...

There are plenty of car brand logos with hidden meanings, but the reason why Porsche and Ferrari both use a horse as their logo boils down to their individual histories, not branding strategy. Even ...

Ferrari will run its original prancing horse emblem on its Formula One cars at this weekend's Austrian Grand Prix to mark 90 years since it first appeared on a Scuderia Ferrari racing car. The famous ...

There was plenty of talk about the new Mission Winnow green logo on the Ferrari SF21 – and according to the sponsor, that was the point. The Scuderia’s title sponsor, which has featured on the livery ...

Ferrari has firmly established itself as one of the world's most celebrated luxury car companies, with its legendary prancing horse logo typically conjuring images of success, affluence and a luxury ...

Ferrari's teamwear range for 2026 has been unveiled, with one item on sale prior to the start of the season.