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Designer logos once defined luxury fashion. From monogram bags to boldly branded belts, visible logos were a quick way to signal status and belonging. Today, a noticeable shift is taking place.

Adidas has a fresh new logo for its new 2026 World Cup kits. Featuring a UV print that unveils a hidden monogram, the logo-within-a-logo design is a playful twist on the brand's iconic emblem. Thanks ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

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More than 75% of customers in the US say that a brand’s logo is the most important identifier of a company. This is even more true for luxury brands as their logos are some of the most recognised ...

Time travel may not be a thing yet, but when it comes to fashion, it kind of feels like we're stuck somewhere in the early aughts. For years now, old '00s and Y2K fashion trends have been resurfacing, ...