This current event marketing article is going to break down how to do that well. We’ll cover setting things up right, making ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

Nearly half (49%) of CMOs say B2B events are now more critical than pre-pandemic, according to Forrester. And they will remain critical. In today's rapidly evolving business landscape, our ability to ...

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Conferences are a powerful tool for marketers to meet with other professionals and discover what’s in and what’s out when it comes to multifamily marketing strategies. Image by Jordana Rothberg When ...

Events are a cornerstone of the marketing plan. Even with millions of B2B buyers moving online for self-service research and purchasing, events offer a unique opportunity to learn, network and ...

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...

Brands can use current events by creating content, social media posts, or even special offers that relate to what’s happening. For example, if there’s a big sports game, a brand might post a related ...

Event teams live in the future: always imagining how to turn event visions into reality. But the future is unpredictable, constantly threatening event organizers' aims to deliver a flawless experience ...

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and ...