In yet another behind-the-scenes look at the drug industry, a former drug rep and a researcher who studies pharma marketing have published research outlining the pharma sales strategies. The article, ...
Many Americans do not remember life before direct-to-consumer (DTC) “ask your doctor” drug ads selling expensive, sometimes dangerous drugs for diseases many had not heard of until the ads. The ads ...
Am I an apologist for the pharmaceutical companies? I don’t think so, but others may disagree based on some sympathetic Whistleblower posts that have appeared in this blog. It is without question that ...
The employees of drug manufacturers who try to persuade doctors to prescribe their products are salesmen, even though they don't actually sell anything, the 9th U.S. Circuit Court of Appeals has ruled ...
We have often written about our irritation with prescription drug ads on television. Like many of you, we hate the idea that powerful pharmaceuticals with the potential to do great harm if used ...