How Chinese short-video streaming firms are reshaping Latin America's media landscape

Short-drama apps, many with Chinese origins, are making significant inroads in Latin America as the region becomes more ...
Campaign Asia

Short drama marketing: Buzzword or blue ocean market in China?

In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...
The Manila Times

From Webtoons to Short-Form Drama: Lezhin Accelerates Global IP Value Chain with Launch of "Lezhin Snack"

Lezhin Snack will launch simultaneously in Korea, the United States, and Japan on February 4. This global rollout is anchored ...
Campaign Asia

Love bites: Tapping into the short drama app opportunity

In what seems like no time at all, TikTok has become one of the most successful mobile services in the world. One reason behind its success was how it gave ordinary people a platform to showcase ...
TechNode

ByteDance to expand its micro drama business with launch of Melolo app

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up ByteDance has launched its first overseas micro ...
TheWrap

Vertical Micro-Dramas Are an $8 Billion Business. Hollywood Is Finally Paying Attention

The titles are provocative and extremely clickable: “Found a Homeless Billionaire Husband for Christmas.” “I Became My CEO’s Darkest Secret.” “How to Tame a Silver Fox.” The videos are equally soapy, ...
Yakima Herald-Republic

YVC accepting scripts for short plays for upcoming drama festival

Before “lights, camera, action!” there are playwrights, scripts, directors and actors. Yakima Valley College Drama Department’s Festival of New Works will be April 20-22, 2023, showcasing short plays ...