Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

The U.S. Census Bureau adopted a new Disclosure Avoidance System (DAS) for the 2020 Census, based on the theory of differential privacy, and applied it to the production of P.L. 94-171 data for ...

After the summer of 2020, many organizations and institutions in the US began to reckon with systemic racism. For some, the protests against violent and biased policing brought new awareness to the ...