Duolingo is saying goodbye to a legend. The language learning app revealed that its mascot Duo — formally known as The Duolingo Owl — has unexpectedly died for its latest brand marketing campaign.

In February 2025, Duolingo, the language-learning app known for its wild social media stunts, pulled off one of its boldest moves yet: announcing the “death” of its iconic mascot, Duo the Owl. The ...

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it —... Call it a miracle, or a marketing ploy: Duo the owl ...

Duolingo is saying goodbye to a legend. Stream Connecticut News for free, 24/7, wherever you are. The language learning app revealed that its mascot Duo — formally known as The Duolingo Owl — has ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's fine — ...