Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Root perms target the initial 2-3 inches of hair to enhance volume or texture using chemical solutions. Korean root perms subtly boost volume at the roots and are ideal for people with straight or ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had a pastel pink phase), I had to wait until I had a full head of virgin hair.

In the age of no-fuss, minimalistic beauty, it makes sense that we're seeing a resurgence in hair treatments like balayage, Japanese hair straightening, and perms that help us wake up looking ready to ...