Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Acquiring a customer is expensive. Losing one is even more costly. But companies can build sustainable growth not only by expanding their customer base but also by extending the value derived from ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that anticipate needs and deliver personalized, meaningful experiences. Imagine ...

In today's rapidly evolving digital landscape, brands face an ever-growing challenge of effectively engaging their customers across multiple platforms and touchpoints. When customers have more options ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Results Driven Marketing® (RDM), a Charleston-based agency, has announced its continued commitment to supporting service-based startups in the region through the development of tailored marketing ...