When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests ...

Like many premium electric rides, Cowboy's e-bikes make short commutes easier, especially those involving hills or a lot of stop-start traffic. Its latest bike is an attempt to address another ...

Brussels-based startup Cowboy has been in the news lately for its cash burn rate. But the company wants to control its narrative again with some product and business news. Cowboy is launching a new ...

Cowboy is better known for its sleek electric bikes that you can see in many major cities across Europe. And if you look at the persons riding those Cowboy bikes, most of the time, you’ll see a young ...

With its fourth-generation e-bike, which started shipping early this year, the Belgian-based startup Cowboy has created a minimalist’s dream: the C4 is sleek and buttonless, with a matte frame and not ...

Belgian e-bike brand Cowboy is in advanced talks to be acquired by ReBirth Group Holding. The discussions come months after ReBirth helped bail out the company during a tough year for the e-bike ...

A lot of modern e-bike startups market their products with urban mobility, sustainability, and environmental awareness in mind. However, I’m willing to bet that a lot of these companies leave a lot to ...

E-bike brand Cowboy has today announced a partnership with upmarket department store Selfridges and tech company Smartech with prices from £2690 for the Cowboy 4 model. Cowboy e-bikes are now ...

The Cross e-bike looks great and rides great — as it should for €3,499. The Cross e-bike looks great and rides great — as it should for €3,499. is a deputy editor and Verge co-founder with a passion ...

The pandemic spurred a boom in electric bikes and other alternative urban transportation modes as city dwellers looked for less-crowded ways to get around their streets quickly and easily without ...

Add Yahoo as a preferred source to see more of our stories on Google. Brussels-based startup Cowboy has been in the news lately for its cash burn rate. But the company wants to control its narrative ...