A lot of modern e-bike startups market their products with urban mobility, sustainability, and environmental awareness in mind. However, I’m willing to bet that a lot of these companies leave a lot to ...

is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years. Brussels-based electric bike maker ...

Cowboy is better known for its sleek electric bikes that you can see in many major cities across Europe. And if you look at the persons riding those Cowboy bikes, most of the time, you’ll see a young ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as ...

Yep, it’s a Belgian company that makes electric bikes. The version I tested over the last month or so is the bike’s second iteration, but was still an engineering model. Despite this, I didn’t come ...

21st century cowboys aren’t riding around on horses. They’ve found ebikes instead. At least, that seems to be the hope of Belgian startup Cowboy, which is building a unique style of smart electronic ...

Which e-bike company has an American name, is based in Belgium, and just unveiled a Dutch-inspired e-bike? If you guessed Cowboy, then, well that’s not really all that impressive because it was in the ...

Belgian e-bike specialist Cowboy has an interesting and intuitive way of tailoring its bikes to suit a wide range of applications. By leveraging on a single frame design and tweaking ergonomics with ...

Electric-bike maker Cowboy recently let me spend a couple of weeks with one of their e-bikes. It’s a well-designed e-bike that makes biking effortless, even if you’re going uphill. Cowboy is a ...

Adrien Roose, CEO and co-founder of e-bike firm Cowboy, told CNBC this week that he expects the company to reach profitability on a full-year basis in 2024. Cowboy, a startup that designs electric ...

There is a little acknowledged formula that almost every health procrastinator has quietly experienced. It goes something like this: Bikes + hills + peer pressure from onlookers = killing yourself ...

We’ve seen them on the trails at races for a couple years as prototypes, but Sour’s two all-new steel Cowboy Cookie and Double Choc full-suspension mountain bikes are ready for the big time. Pick from ...