All eyes are on Martha Stewart. The lifestyle expert and businesswoman, 83, stars in MAC Cosmetics' newest campaign — titled "I Only Wear MAC" — where she cheekily leans into the brand's nude shades.

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f. products directly through Twitch streams. The ...

The National Advertising Division is taking further steps to restrict the use of misleading image manipulation in cosmetics ads. In a landmark move, the industry watchdog has decided to ban an ad by ...

Martha Stewart created a sensual video that included strawberries, honey and pomegranate for a new MAC Cosmetics ad playfully promoting the beauty brand’s new nude lipstick. On Tuesday, the makeup ...

A condensed version of the ‘Up’ rapper’s NYX Cosmetics ad aired during the big game, as the NFL deemed the entire version too racy. If you’re a woman who watches a lot of sports, you know you’re ...

In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) -- the ...

This article originally appeared on People. 2016 has already been an amazing year for Ciara, who got engaged, married and landed a modeling contract with IMG. And now the singer has another big gig: ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...