AI can sharpen targeting and boost efficiency, but some marketers warn it may limit reach and weaken brand connection.

There's a compelling argument making the rounds in marketing circles right now, and it goes like this: AI agents will soon make most purchase decisions for consumers. Those agents will optimize on ...

In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...

CMO pay is up—but there’s a catch; Disney gets a new CEO; AI use is up, but trust still lags; influencers can be toxic.

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

New research highlights how consumer technology brands are navigating rising acquisition costs, AI-driven search ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

In today's influencer marketing strategy, scale alone does not guarantee impact. What marketing teams need to focus on is trust.

The furniture retailer has credited a £7.4m investment in marketing, particularly within Sofology, for increased sales.