Bracken Darrell is channeling the hard lessons he learned growing up in Owensboro, Ky., to return iconic retailer VF Corporation (VFC) to its glory days. He will need all those skills, and more. VF ...

Darrell will start at VF July 17, per a Form 8-K filed with the U.S. Securities and Exchange Commission. At Logitech, Darrell was credited for turning around the business by expanding into new ...

Add Yahoo as a preferred source to see more of our stories on Google. The once invulnerable VF Corp. — humbled by declines at the Vans and an uneven start with Supreme — is now betting Bracken Darrell ...

Bracken Darrell’s rescue mission at VF Corp. has led him to a $13.5 million, stock-heavy payday. Darrell stepped in as president and chief executive officer in July and has been working to reshape the ...

Add Yahoo as a preferred source to see more of our stories on Google. Bracken Darrell isn’t taking any half measures at VF Corp. The still-new chief executive officer is hands-on in the effort to ...

VF Corp., owner of the Vans and Supreme brands, named Bracken Darrell as chief executive officer as the company contends with softer sales growth. Darrell, 60, the former CEO of Logitech International ...

Bracken Darrell is ready to start making some promises. As chief executive officer of the embattled VF Corp., Darrell has been head’s down for nearly a year and a half at the company, working to ...

Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again Six months ago, Bracken Darrell left Logitech to take over VF Corp., the sagging company behind brands ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Sonos, Inc. (Nasdaq: SONO) today announced the appointment of Bracken Darrell, President and CEO of VF Corporation, to its Board, effective Feb. 12, 2024. “With ...

DENVER--(BUSINESS WIRE)--VF Corporation (NYSE: VFC), a leading portfolio of lifestyle brands, today announced that its Board of Directors has appointed Bracken Darrell as President and CEO, effective ...

In connection with Darrell’s appointment, Benno Dorer, who has served as VF’s Interim President and CEO since December 5, 2022, and a member of VF’s Board since 2017, will remain a VF Board member.