If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

April 28 (Reuters) - Snap Inc (SNAP.N), opens new tab will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying ...

(SEATTLE) — Amazon announced this week that its augmented-reality shopping tool — which allows users to visualize how an item will look in their home before they purchase it — is now available on ...

Augmented reality (AR) has come a long way since Pokémon GO made it a household term in 2016. Now the blending of computer-generated images with photos and live views is quickly becoming a standard ...

Augmented reality shopping is about to level up, thanks to a new capability introduced in iOS 16. The new Apple RoomPlan API uses the LiDAR scanner in recent iPhone Pro models to create a 3D room plan ...

Why Pokémon Go was vital to jumpstarting the decision-making process; How outstanding mobile offerings must differ from online offerings; and The three brands that inspire his business creativity the ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Amazon is making it easier to “try before you buy” — virtually, at least. The tech giant on Thursday launched a new try-on feature within its iOS app that uses augmented reality to show shoppers how ...

Facebook parent company Meta is shutting down development of its smartwatch. For the past two years, reports have said Facebook is working on a smartwatch with two cameras but according to Bloomberg, ...

Glorious Cannabis is using AR technology to promote its Icewater pre-rolls. Credit: Courtesy photo Glorious Cannabis is going high-tech to spread the word about its “Ice Water” bubble hash-infused pre ...