NEW YORK—A new study reported that despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats, which leaves billions in potential brand ...

Comcast Advertising released findings from its 2026 “TV Makes Memories” report, which examined how television ... Read More ...

Television continues to play a dominant role in shaping consumer awareness and purchase decisions, according to a new study commissioned by the Television Bureau of Advertising (TVB). The group’s 2026 ...

Ad spending continued its shift away from linear TV to streaming during this year’s upfront ad-buying season, but, thanks in part to the growth of free ad-supported streaming services (FASTs), buyers ...